COPYWRITER
JBL
Official Sound of the Association
The NBA is about more than just the action on the court. It's has a culture that spans everything from fashion and music to entrepreneurship. And JBL is poised to rock the court and the stadium.
For the first year as the Official Sound Partner of the NBA, JBL set out to make their mark on the league. We gave fans the once-in-a-lifetime experience of living like a #1 Draft Pick, we got up-close and personal with the entertainment at NBA All-Star Weekend, and we put product in the hands of every player, coach, and trainer for all 30 teams.
SEEDING KIT
When you have the opportunity to put something in the hands of every player, coach, and trainer in the NBA, you gotta make it count. We designed, wrote, and created these custom boxes to kickoff the JBL relationship as the Official Sound of the NBA.
